Massage Therapy Business

Massage Therapy Business Tip: Say Thank You

2010-07-03T09:45:00.000-05:00

The follow-up to a massage therapy session can be a critical part of a process by which you build up the kind of good will that leads to repeat customers for your massage therapy business. It is surprising how many massage therapists do not thank their clients for coming in, or do so in only the most perfunctory way. Do not make this mistake. Make sure that your clients understand just how much you appreciate their business. In fact, you may consider giving a small gift to new clients as a token of your appreciation for patronizing your massage therapy business.

As your clients leave, be sure that you give them complete contact information for your massage therapy business. Let them know that you are available to them. If possible, suggest things that they could do at home that would help to address the problem that brought them to you. Again, this will show that you are concerned about their well being. A client’s perception of concern is an important part of the recipe for massage therapy business success.

Massage Therapy Business Tip: Establish Rapport

2010-06-20T14:00:00.001-05:00

As noted in an earlier post, a successful massage therapy business and its staff tends to be "client-centered". To be truly client-centered, a massage therapist must establish rapport his or her clients. Rapport often begins with a basic trust in you, the therapist. From the outset, it is essential that you find out about the client and his or her health concerns. Then, explain to the client how the particular forms of massage therapy you provide can help with those concerns. Also, be sensitive to the fact that many first-time clients are nervous. Be sure to describe briefly how the massage will be given. Putting the client at ease is key to massage therapy business success.

If you are in the massage therapy business, you cannot afford to adopt a coldly clinical attitude toward your clients. Think about some of your own negative experiences with other health providers. Try not to be one of those professionals who seems distracted, uninterested, and in a hurry. Instead, project warmth and acceptance. Be a good listener. Listen for the client’s concerns. Keep your own ego in check. Making your client’s concerns the focus of your attention is a massage therapy business tip that you can "take to the bank".

Massage Therapy Business Tip: Become Client-Centered

2010-06-09T13:10:00.000-05:00

A successful massage therapy business needs repeat customers, clients who will return again and again. To make this happen, you must become a client-centered therapist. This means that you must build rapport with your clients. You must try to be sensitive to the needs and personality characteristics of your massage therapy clients. Treat them as individuals.

Now, you don't have to be a trained psychologist to sensitive to the needs of individual clients. Just listen to them. If your massage therapy clients feel that you are interested in them and that you take their concerns seriously, they are much more likely to return, and they are more likely to recommend your services to friends and family. If they do, you will be on the path to massage therapy business success.

Massage Therapy Business Success: Set Reasonable Prices

2010-06-02T10:10:00.001-05:00

Prices for massage therapy services can vary widely. But, a successful massage therapy business always offers its services at “reasonable prices”. Reasonable does not mean cheap. Rather, it means that the clients perceive the prices as fair. That is, the prices charged seem appropriate for a particular market.

Obviously, clinics in major cities can charge more than clinics located in smaller cities. And, a clinic with an upscale clientele can charge more than a clinic that serves people of more modest means. So, if you are starting your own massage therapy business, do some comparison research in your market. Find out what other clinics are charging for various massage therapy services. remember that reasonable prices contribute to massage therapy business success. While overcharging, in the eyes of the target population, is a sure path to failure.

Massage Therapy Business: Think About Location

2010-05-30T13:12:00.001-05:00

An obvious, but often overlooked, factor in the success of a massage therapy business is its location. The potential impact of location simply cannot be overlooked if you are trying to achieve success in a massage therapy business. Yes, massage therapy clinics can thrive in many different locations. They may be part of a health services complex, or housed within a larger spa, or located in a local strip mall. The key is the aura projected by the location. A successful massage therapy business tends to be located in a place that appears safe and inviting. If the location is highly visible, or has good foot traffic, all the better. Less advertising will be required to achieve success if your massage therapy business begins with good foot traffic.

Massage Therapy Business Success: Quality Equipment and Oils

2010-05-16T11:17:00.000-05:00

The staff and the variety of services offered at a particular clinic are important factors in massage therapy business success. However, it is also important to keep an eye on the "tools of the trade". The owners and managers of a successful massage therapy business pay attention to the equipment and oils they use as part of their practice. They understand that the equipment and materials they use contribute to the overall massage experience. Uncomfortable massage tables and poor quality massage oils are unlikely to inspire repeat visits. For this reason, the owner of a successful massage therapy business tends to use the best materials he or she can afford, in a particular market.

Massage Therapy Business Success: Provide Choices

2010-05-06T13:15:00.000-05:00

Swedish massage is a popular massage therapy. However, massage therapy is much more than simply Swedish massage. For that reason, a successful massage therapy business tends to offer a range of choices for its clients. This variety can be important in establishing client loyalty for a particular massage therapy business.

Of course, certain clients will have a favorite form of massage when they come in; they will know exactly what they want when they arrive. For others, however, massage therapy is a new experience. A selection of services allows these people to try out different forms of massage therapy. When exposed to different forms of massage therapy, there is chance that one or more will have a special appeal to the client, making it more likely that he or she will become a long-term client. And, client loyalty is a key factor in massage therapy business success.

Massage Therapy Business Success: The Importance of a Professional Staff

2010-05-02T11:00:00.001-05:00

In recent years, the massage therapy business has enjoyed tremendous growth. The reason for its growth can be attributed to its many health-related benefits. Massage therapy relieves pain, reduces muscle strain, and helps prevent injuries. The growing popularity of massage therapy has prompted many practitioners to start their own massage therapy clinics. Some succeed and some do not. Many factors contribute the sucess of a massage therapy business. But at the heart of things is the staff.

The staff is a major factor in the quality and ultimate success of any massage therapy business. Successful establishments have staffs that are professional in every respect. The therapists themselves are well trained. They are certified and licensed (where required) to practice massage therapy. While a few of the therapists may be fairly new, others should several years of experience. The newer members of the staff have access to more experienced therapists to monitor their work and provide informal, on-the-job training. In addition, both the therapists and support staff (including receptionists), have a good sense of ethics. The entire staff treats each client as an individual worthy of respect. The staff honors the clients’ preferences and is sensitive to each individual’s need for privacy. When the staff of a massage therapy business conducts itself in a professional manner, success is much more likely.

Massage Therapy Business Success: Foundations

2010-04-21T08:36:00.003-05:00

Running a massage therapy business is a wonderful way to make a living. But, it can be difficult and frustrating. It is not enough simply to open up for business. It does not matter if you are the most technically gifted massage therapist around. Being proficient in the art of massage therapy is not enough. If you have not thought through the business side of your practice, you will eventually fail. You have to have a plan for advertising, marketing, customer satisfaction, and more. The business training you received in your massage therapy school may not be enough to achieve success.

Where can you find the information you need to make your massage therapy business a success? Well, there are sources on the internet (just like this website) that will share some valuable information. We plan to give you a number of useful tips, so stay tuned. But, to put your massage therapy business on a solid foundation and then take it to the next level, you really need a source of comprehensive, organized information.

It may sound “old school” but you need reference materials that you can pull out and read whenever you need it. What you must learn in order to succeed is not particularly difficult to understand. But, it can be difficult to organize on your own. So, go out and look around. Find the reference works you need. Perhaps, you can find them at your local library.

Another source you should consider is the work of Michael Humphreys. He claims to provide a "complete A to Z" massage therapy business building system that you can start using immediately, with very little expense. His information may be the foundation for your own massage therapy business success.

Massage Therapy Business

2010-04-18T20:30:00.005-05:00

So, you have completed your massage therapy training. And, you have some valuable experience under your belt. You know what you are doing. You know how to ease pain and encourage healing..
You may think that it is time to start your own massage therapy business. Or perhaps, you have been in business for awhile. In either case, you are going to need some help if you truly want to succeed in the massage therapy business. That's where we come in... Welcome to Massagetherapy-business.com

Return often as we review those things you need to think about, and do, if you want to achieve success in your massage therapy business. We will cover tips of the trade and point you in the direction of information and resources intended to grow your massage therapy business.

Contact Us

2010-04-18T08:18:00.002-05:00

If you have questions or comments about this site please contact us at the following address: rx.relax[at]gmail.com

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2010-04-17T22:45:00.001-05:00

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2010-04-16T22:36:00.000-05:00

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